There is no doubt that the “metaverse” will continue to dominate conversations — in both marketing and culture — for years. But there’s no need to sit on the sidelines as the new paradigm of 3D or “spatial” communication emerges; it’s already here and consumers are engaged and creating. Get active in AR/VR/XR today to entertain your audiences and keep your brand top-of-mind for the influencers driving the next revolution in creativity.
Jason Steinberg is managing partner of Pretty Big Monster.
Michael LorreyIf stopping an African-American from owning twitter is so important, why don’t they feel even more strongly about Saudi authoritarians and the CCP owning our biggest tech companies?
M etaverse has been touted to be the next big thing to bring about a global evolution, not just in technology but in almost every sector.
Something that was considered possible only in Sci-Fi novels, films, series and video games a few years back is now a reality. A convergence of the augmented, physical and virtual reality, Metaverse is a digital world with endless possibilities. In a post-pandemic world that expedited the emergence of virtual spaces, Metaverse provides an opportunity to establish connections through its immersive technologies.
In a remarkable development, the National Aeronautics and Space Administration (NASA) ‘holoported’ the first human being into space late last year. Holoportation is the process through which a three dimensional holographic representation of an individual is created, in a combination of a ‘hologram’ and ‘teleportation’. NASA revealed the development late last week, as it announced that it had transported flight surgeon Dr. Josef Schmid, mixed and virtual reality firm AEXA Aerospance’s chief executive officer Dr. Fernando De La Pena Llaca and others to the International Space Station (ISS) during October 2021 while the ISS was orbiting the Earth at an altitude of 250 miles above the Earth’s surface.
NASA Uses Microsoft’s Hololens Konnect Camera To Create Live Hologram of Flight Surgeon In Space
The event place last year when NASA’s Crew 2 astronauts were present on the ISS. The astronauts took to the skies in April last year and returned in November, soon after Dr. Schmid and others were holoportated to the orbiting space laboratory.
You walk along a dark winding path deep in a forest. There is a swamp you must wade through. You spot an old wooden shack and walk to it past a smoldering fire. Its broken shutters and verandah sag under vines and neglect.
It’s a reference to the evil form in the ‘Lord of the Rings’ books. For those unfamiliar with the ‘Lord of the Rings” books and movies, the Eye of Sauron is the chief antagonist in the series, exemplified as a flaming eye and that is a metaphor for pure evil. It’s not something anyone would want to be compared to unless, of course, you are Meta founder and CEO Mark Zuckerberg.
Mark Zuckerberg on Long-Term Strategy, Business and Parenting Principles, Personal Energy Management, Building the Metaverse, Seeking Awe, the Role of Religion, Solving Deep Technical Challenges (e.g., AR), and More | Brought to you by Eight Sleep’s Pod Pro Cover sleeping solution for dynamic cooling and heating (http://eightsleep.com/Tim), Magic Spoon delicious low-carb cereal (http://magicspoon.com/tim), and Helium 10 all-in-one software suite to sell on Amazon (https://helium10.com/tim).
Mark Zuckerberg (FB/IG) is the founder, chairman, and CEO of Meta, which he originally founded as Facebook in 2004. Mark is responsible for setting the overall direction and product strategy for the company. In October 2021, Facebook rebranded to Meta to reflect all of its products and services across its family of apps and a focus on developing social experiences for the metaverse—moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
He is also the co-founder and co-CEO of the Chan Zuckerberg Initiative with his wife Priscilla, which is leveraging technology to help solve some of the world’s toughest challenges—including supporting the science and technology that will make it possible to cure, prevent, or manage all diseases by the end of the twenty-first century.
Mark studied computer science at Harvard University before moving to Palo Alto, California, in 2004.
Mojo Vision said it has created a new prototype of its Mojo Lens augmented reality contact lenses. This smart contact lens will bring “invisible computing” to life, the company believes.
The Mojo Lens prototype is a critical milestone for the company in its development, testing, and validation process, and is an innovation positioned at the intersection of smartphones, augmented reality/virtual reality, smart wearables, and health tech.
The prototype includes numerous new hardware features and technologies embedded directly into the lens — advancing its display, communications, eye tracking, and power system.
At GDC 2022 this week, VR glove creator Manus revealed its new Quantum Metagloves which the company says delivers significantly more accurate finger tracking than its prior solutions. Though priced for enterprise use, the company says it one day hopes to deliver the tech to consumers.
Manus has been building motion gloves for use in real-time VR and motion capture for years now, with prior offerings being based on IMU and flex-sensor tracking.
The company’s latest product, the Quantum Metagloves, moves to a new magnetic tracking approach which purportedly offers significantly more accurate finger tracking, especially when it comes to self-contact (ie: fingers touching other fingers or the palm of the hand).
Osso VR, the VR surgical training platform, today announced it’s closed a $66 million Series C financing round, something the company says will be used to broaden its VR surgical offering and hire more expert talent.
The Series C round was led by Oak HC/FT, which includes participation from Signalfire, GSR Ventures, Tiger Global Management and Kaiser Permanente Ventures.
This brings the company’s lifetime outside investment to around $109 million, with its $27 million Series B arriving in July 2021.
