Menu

Blog

Archive for the ‘augmented reality’ category: Page 23

Jan 24, 2022

The Metaverse Set Off A Battle Between Tech Giants Google, Apple, Microsoft And Meta To Build Virtual And Augmented Reality Headsets

Posted by in categories: augmented reality, computing, mobile phones

Google’s AR headsets, internally codenamed Project Iris, are expected to be released in 2024. Its device uses “outward-facing cameras to blend computer graphics with a video feed of the real world, creating a more immersive, mixed reality experience than existing AR glasses.” The hardware is “powered by a custom Google processor, like its newest Google Pixel smartphone, and runs on Android, though recent job listings indicate that a unique OS is in the works.”

Google Glass, the prior foray into AR, didn’t gain widespread consumer interest or adoption. The Verge says that the work on the project began to pick up speed recently. As of now, there isn’t a “clearly defined go-to-market strategy.” According to the Verge, Google is keeping the project secret, requiring “special keycard access” and “non-disclosure agreements.”

Facebook said it would hire around 10,000 workers around the world to build Meta and related products. A search on LinkedIn’s job board for “metaverse” shows thousands of listings. For people looking for fast-growing opportunities, you may want to look at pivoting into virtual and augmented reality and related opportunities in the metaverse.

Jan 24, 2022

The Metaverse Is Money and Crypto Is King—Why You’ll Be on a Blockchain When You’re Virtual-World Hopping

Posted by in categories: augmented reality, blockchains, business, economics

Major brands are also getting into the NFT mix, including Dolce & Gabbana, Coca-Cola, Adidas, and Nike. In the future, when you buy a physical world item from a company, you might also gain ownership of a linked NFT in the metaverse.

For example, when you buy that coveted name-brand outfit to wear to the real-world dance club, you might also become the owner of the crypto version of the outfit that your avatar can wear to the virtual Ariana Grande concert. And just as you could sell the physical outfit secondhand, you could also sell the NFT version for someone else’s avatar to wear.

Continue reading “The Metaverse Is Money and Crypto Is King—Why You’ll Be on a Blockchain When You’re Virtual-World Hopping” »

Jan 21, 2022

HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Posted by in categories: augmented reality, engineering

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. A report by The Verge maintains Google is also now gearing up to produce an AR headset that could directly compete with similar offerings from the likes of Apple and Meta.

Before joining Microsoft in 2015, Kress worked as principal optical architect behind Google Glass, the company’s smartglasses that found marked success in the enterprise sector after a rocky reception by consumers in 2013.

At Microsoft, Kress continued his work—principally focused on micro-optics, wafer scale optics, holography and nanophotonics—as partner optical architect on the HoloLens team, overseeing the release of both HoloLens and HoloLens 2.

Jan 11, 2022

Prager Metis sets up first CPA firm in metaverse

Posted by in categories: augmented reality, blockchains, business, space, virtual reality

Prager Metis has become the first CPA firm to open up a metaverse headquarters. The firm, which in real life is based in New York, is setting up shop in Decentraland, a 3D virtual world, as part of a joint venture with Banquet LLC, a metaverse studio.

The firm purchased the piece of virtual real estate on Dec. 28, a three-story digital structure. On the first floor is an open floor plan that doubles as a gallery space for nonfungible tokens from Prager Metis clients along with a large entertainment area. The second floor will provide more of a working space with meeting rooms and conference capabilities. The third floor will serve as a rooftop space where Prager Metis intends to host events and even live entertainment.

The metaverse has been attracting attention ever since Facebook’s parent company announced a name change last October to Meta to highlight its interest in developing technology for virtual reality and augmented reality. More businesses have followed suit in setting up shop in the metaverse. Prager Metis isn’t the first firm to dip its toes in the waters: PricewaterhouseCoopers’ Hong Kong firm announced last month that it had bought virtual land on another metaverse platform, the Sandbox, but Prager Metis is going further by setting up an actual headquarters in Decentraland. It plans to focus on advisory services for clients and potentially for other accounting firms as well. The firm already has clients who have entered the rapidly growing market for nonfungible tokens, or NFTs, which use blockchain technology to create collectibles and artwork that people bid on to buy and trade.

Jan 11, 2022

Diminished reality flips the script on AR

Posted by in categories: augmented reality, computing, mobile phones

Fittingbox’s Frame Removal uses diminished reality to help people pick out new eyeglasses — but the tech’s potential extends far beyond the bridge of your nose.


French company Fittingbox has just unveiled an app that uses a technology called “diminished reality” — the opposite of augmented reality (AR).

Continue reading “Diminished reality flips the script on AR” »

Jan 7, 2022

Hands-on with Nreal Light, One of the First Consumer-available AR Glasses

Posted by in categories: augmented reality, mobile phones, virtual reality

Nreal is a China-based startup behind the Nreal Light AR glasses, which aim for a sunglasses-like design. By hooking it up to your (Android) phone, it’s able to project virtual objects in your real environment and even allow you to walk around with position tracking. While we’re not quite there yet, I think the Nreal Light is definitely getting us closer to fully fledged AR glasses.

Continue reading “Hands-on with Nreal Light, One of the First Consumer-available AR Glasses” »

Jan 6, 2022

Why AR, not VR, will be the heart of the metaverse

Posted by in categories: augmented reality, neuroscience, virtual reality

Of course, a minimum level of fidelity is required, but what’s far more important is perceptual consistency. By this, I mean that all sensory signals (i.e. sight, sound, touch, and motion) feed a single mental model of the world within your brain. With augmented reality, this can be achieved with relatively low visual fidelity, as long as virtual elements are spatially and temporally registered to your surroundings in a convincing way. And because our sense of distance (i.e. depth perception) is relatively coarse, it’s not hard for this to be convincing.

But for virtual reality, providing a unified sensory model of the world is much harder. This might sound surprising because it’s far easier for VR hardware to provide high-fidelity visuals without lag or distortion. But unless you’re using elaborate and impractical hardware, your body will be sitting or standing still while most virtual experiences involve motion. This inconsistency forces your brain to build and maintain two separate models of your world — one for your real surroundings and one for the virtual world that is presented in your headset.

When I tell people this, they often push back, forgetting that regardless of what’s happening in their headset, their brain still maintains a model of their body sitting on their chair, facing a particular direction in a particular room, with their feet touching the floor (etc.). Because of this perceptual inconsistency, your brain is forced to maintain two mental models. There are ways to reduce the effect, but it’s only when you merge real and virtual worlds into a single consistent experience (i.e. foster a unified mental model) that this truly gets solved.

Jan 5, 2022

Qualcomm Unveils Gambit to Build “Digital Chassis” for Self-Driving Cars

Posted by in categories: augmented reality, mobile phones, robotics/AI, transportation, virtual reality

It’s also building chips for Microsoft’s AR glasses.

At the 2022 Consumer Electronics Show (CES) currently taking place in Las Vegas, chip maker Qualcomm’s CEO Cristiano Amon announced several key new initiatives.

Continue reading “Qualcomm Unveils Gambit to Build ‘Digital Chassis’ for Self-Driving Cars” »

Dec 31, 2021

The latest robots and technologies of the future: all the technology news for December in one issue!

Posted by in categories: augmented reality, drones, Elon Musk, robotics/AI, space

https://www.youtube.com/watch?v=li_nX7jFsFQ

You are on the PRO Robots channel and in this video we present to you the news digest for December 2021. New robots, the most realistic humanoid robot in the world, luxury flying cars of the future, xenobots — nanorobots that have learned to reproduce, nanochip for reprogramming living matter, drones with legs, universal robots, robotic cleaners, flying humanoids, Neuralink chip testing on people, new smart augmented reality glasses, the launch of the telescope, which will tell about the evolution of the universe, and much more in one release! All the most interesting high-tech news for December in one release. Watch the video till the end and write in comments, which news interested you most of all? And what areas of science and technology we should cover in the next issues?

More interesting and useful content:

Continue reading “The latest robots and technologies of the future: all the technology news for December in one issue!” »

Dec 29, 2021

The future of AR isn’t in gaming. Here are 5 industries to watch

Posted by in categories: augmented reality, entertainment

Putting aside interactive filters and fantasy games, augmented reality has the potential to be a vital tool for future innovation.

Page 23 of 66First2021222324252627Last