But behind that wave of unreliable garbage, some amazing features emerge from using AI models. Apple has the chance to depict itself as the adult in the room, a company committed to using AI for features that make its customers’ lives better–not competing to do the best unreproducible magic trick on stage.
In doing so, it risks being seen as dowdy and behind. But if Apple can see beyond the latest tech-industry hype cycle–and it’s generally good at doing that–it can bet on iPhone users being more interested in real features than impractical nonsense.
Historically, Apple has been a company with a very strong philosophy about new technologies: they should be applied to solving the problems of real people. Most tech companies have historically had this backward: they take delivery of some whizzy new technology fresh off a manufacturer’s conveyor belt and shove it into a product. The result tends to be products that are solutions desperately searching for problems.
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