AI startup OpenAI has unveiled a text-to-video model, called Sora, which could raise the bar for what’s possible in generative AI.
Like Google’s text-to-video tool Lumiere, Sora’s availability is limited. Unlike Lumiere, Sora can generate videos up to 1 minute long.
Text-to-video has become the latest arms race in generative AI as OpenAI, Google, Microsoft and more look beyond text and image generation and seek to cement their position in a sector projected to reach $1.3 trillion in revenue by 2032 — and to win over consumers who’ve been intrigued by generative AI since ChatGPT arrived a little more than a year ago.
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