Google announced this morning it will be shutting down its Google Podcasts app later in 2024 as part of its broader transition to move its streaming listeners over to YouTube Music. The company earlier this year announced YouTube Music would begin supporting podcasts in the U.S., which will expand globally by year-end, and more recently said it was adding the ability for podcasters to upload their RSS feeds to YouTube also by year-end.
Today, Google says it plans on further increasing its investment in the podcast experience on YouTube Music and making it more of a destination for podcast fans with features focused on discovery, community and switching between audio podcasts and video. The latter is something rival Spotify has also been working on with its rollout of video podcast support to creators worldwide last year, along with community features like Q&As and polls.
However, to make YouTube Music the new home for podcasts, that means moving users away from the current offering, Google Podcasts. The company notes this plan reflects how people are already listening. According to Edison, about 23% of weekly podcast users in the U.S. say YouTube is their most frequently used service versus just 4% for Google Podcasts.
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