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Aug 9, 2023

Why watermarking AI-generated content won’t guarantee trust online

Posted by in categories: finance, government, military, robotics/AI

The need for transparency around AI-generated content is clear, but the value of measures like watermarks is not.

A few miles away, White House aides and reporters scrambled to figure out whether a viral online image of the exploding building was in fact real.

It wasn’t. It was AI-generated. Yet government officials, journalists, and tech companies were unable to take action before the image had real impact. It not only caused confusion but led to a dip in financial markets.


In late May, the Pentagon appeared to be on fire.

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