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Aug 6, 2023

The former Twitter exec who went viral for sleeping on the office floor said she had no choice but to do so because of Elon Musk’s ‘nearly impossible deadline’

Posted by in category: Elon Musk

A former Twitter executive said she slept on the office floor because Elon Musk gave her a “nearly impossible deadline.”

Esther Crawford, the former director of product management at the social-media giant, which rebranded as X this week, retweeted a photo of her wrapped up in a sleeping bag on the floor of one of Twitter’s conference rooms in November. “When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork,” Crawford wrote in the caption.

The photo of her lying on the floor and wearing an eye mask went viral.

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